The Beauty & Wellness Community
The community
The Beauty & Wellness Community is a panel of thousands of Italian consumers ready to test your product.
The panel is managed in partnership with ADACTA INTERNATIONAL, one of Italy’s leading companies in the field of sensory consumer science.
New tools for listening
The increase in online connections over the last years, accompanied by the exponential growth of social media, is radically changing the way the business-to-consumer relationship is conducted.
The consumer has stopped playing a passive role and increasingly appreciates being involved in business decisions. In this scenario there are interesting prospects for innovation and development
for brands that will take advantage of the new listening tools.
After receiving the sample at home, the participants of the Beauty & Wellness Community are ready to express their satisfaction through surveys, focus groups and trial groups.
Profiling
Every consumer is profiled to the dot, thanks to this we are able to reach the real users, even where there is the need to involve interviewees with particularly restrictive eligibility criteria (low incidence of the product, use of prestigious products, etc.).
The tests
Five testing plans, from the simplest to the most complex.
- Expected purchase pleasure and propensity to buy (price is known) of my
product.
- Expected enjoyment of my product vs. the competitors.
- Expected purchase (price is known) of my product vs.
my competitor’s product. - Direct comparison with my competitor’s product.
- Expected and actual liking of my product.
- Propensione all’acquisto attesa e reale (noto il prezzo) del mio prodotto.
- Perceived profile of my product.
- Warning point of my product.
- Image profile of my product.
- Expected and actual liking of my product and competitor.
- Expected and true purchase propensity (price is known) of my product
and the competitor’s. - Distance of my product from the competitor.
- Perceived profile of my product vs. competitor.
- Warning point of my product and competitor.
- Image profile of my product vs. competitor.
- Blind liking of my product and competitor.
- Liking for the main sensory macroareas of the product.
- Distance of my product from the competitor.
- Adequacy profile and areas of optimization of my product and
my competitor’s product.
